This week we're very happy to feature Darcy K. Neighbors as our iHeartMedia Las Vegas CEO You Should Know.
For more than 25 years, Darcy K. Neighbors has served as founder and CEO of one of the Las Vegas Valley’s premier marketing, advertising and public relations firms (CIM Marketing Partners). She and the firm are highly respected for their strategic approach to marketing and creative approach to advertising.
Her career includes serving as a business analyst at the Kennedy Space Center, founding and selling a retail business and serving as director of business and marketing at Jeffrey Burr, one of Nevada’s largest estate planning law firms. Neighbors earned a bachelor in business administration degree (emphasis in marketing) from UNLV.
Neighbors has helped hundreds of companies increase their market share and profitability by positioning them through effective marketing, advertising and public relations. In 2004, Neighbors authored a book—Marketing Fusion: 7 Elements to Ignite Your Growth—to inspire readers to develop a true strategic marketing vision. In 2021, she completed the second edition, Marketing Fusion: 9 Elements to Ignite Your Growth, to include two new chapters addressing digital marketing and tactics therein.
She was honored as the 2013 Alumna of the Year of UNLV’s Lee Business School and, in 2012, as its Marketing Department Alumna of the Year. She was also the 2012 past president of the Southwest Chapter of the Legal Marketing Association. In 2011, Neighbors was inducted into the Leadership Las Vegas Hall of Fame by the Las Vegas Chamber of Commerce. She is a graduate of the Leadership Las Vegas program sponsored by the Las Vegas Chamber of Commerce and past president of the Las Vegas chapter of the American Marketing Association.
Neighbors is the founder and driving force behind DJs for PJs®, a charity that has collected more than 100,000 new pairs of pajamas for children at local charities. In 2021, the charity’s endowment reached a point where three charities were chosen to each receive a $1,500 check annually, in perpetuity, to purchase pajamas for those in need. Neighbors is active throughout the Southern Nevada community, including serving on the Advisory Board of Lee Business School at UNLV. She now views her role primarily as that of a consultant, coach, mentor & CEO. Neighbors shares her unique marketing vision and knowledge as a frequent guest speaker at various national conventions and meetings. She and her husband, Sonny, are the devoted parents of two adult daughters, Hayley and Emily.
CIM Marketing Partners (cimmp.com)
Listen to our full CEOs You Should Know interview with Darcy below.